Michael Halloran Joins MaxMyInterest as Head of Partnerships and Business Development

FOR IMMEDIATE RELEASE

Former Morgan Stanley Executive to Lead Business Development for Novel Cash-Optimization Service

New York, NY — December 1, 2015 — MaxMyInterest, a cloud-based solution that helps individual investors and their advisors significantly enhance returns on cash deposits while maximizing FDIC insurance coverage, announced today the appointment of Michael Halloran as Head of Partnerships and Business Development, based in San Francisco.

Mr. Halloran will spearhead relationships with Registered Investment Advisors (RIAs), family offices, private banks, and other advisory institutions serving high net worth individuals, as well as oversee the firm’s broader institutional and partnership engagements.

Previously, Mr. Halloran spent over eight years at Morgan Stanley, leading partnerships within its Global Wealth Management division. At Morgan Stanley, he was instrumental in launching new banking products and solutions for the firm’s Private Wealth Management unit. Most recently, Mr. Halloran was stationed at Morgan Stanley’s Sand Hill Road office, managing relationships with startups and venture capital firms.

Earlier in his career, Mr. Halloran served as Managing Director at Scient, overseeing digital strategy projects, and began his professional journey at Gemini Consulting, assisting in the launch of the U.K.’s first online bank. He holds a degree from Brown University and an MBA from London Business School.

“Michael’s extensive background in online banking, technology, and wealth management, coupled with his strong industry relationships, makes him an exceptional addition to our team,” said Gary E. Zimmerman, Founder and CEO of MaxMyInterest. “We eagerly anticipate his contributions to enhancing partnerships and initiatives focused particularly on the advisor community.”

About MaxMyInterest

MaxMyInterest (“Max”) provides intelligent cash management solutions enabling individual investors to achieve significantly higher returns on FDIC-insured bank deposits. Utilizing innovative cash sweep technology, Max continually reallocates client funds between checking accounts and high-yielding savings accounts to maximize interest income and FDIC coverage.

With Americans holding over $3 trillion in bank deposits and money market funds, Max provides an automated way to enhance returns. Max does not take custody of client funds; users maintain existing checking accounts for seamless direct deposits, bill payments, and other banking services.

Max is available directly to individuals at MaxMyInterest.com and can be integrated into existing wealth management platforms, benefiting banks, brokerage firms, RIAs, and multi-family offices. Max is also offered as an employee benefit by select professional-services firms.

Based in New York City, MaxMyInterest is a service provided by Six Trees Capital LLC.

Media Relations Contact

Andrew Hoffman, Zito Partners
+1 (908) 546-7447
andrew@zitopartners.com