Michael Halloran Joins MaxMyInterest as Head of Partnerships and Business Development

Former Morgan Stanley Executive to Lead Business Development for Novel Cash-Optimization Service

New York, NY, December 1, 2015 — MaxMyInterest, a cloud-based service that helps individual investors and their advisors earn dramatically more on their cash in the bank while maximizing their federal deposit-insurance coverage, announced that Michael Halloran has been appointed as Head of Partnerships and Business Development, based in San Francisco.

Mr. Halloran has responsibility for building relationships with Registered Investment Advisors (RIAs), family offices, private banks, and other advisors to high net worth individuals. He will also help manage the firm’s relationships with other institutions and partners.

Previously, Mr. Halloran spent more than eight years at Morgan Stanley, where he led a team focused on partnerships for its Global Wealth Management division, including the launch of new banking products and other solutions for Morgan Stanley’s Private Wealth Management unit. Most recently, he was based at Morgan Stanley’s Sand Hill Road office, where he supported the firm’s engagement with startups and venture capital firms.

Earlier, Mr. Halloran was a Managing Director at Scient where he led digital strategy projects. He began his career at Gemini Consulting, where he worked on the launch of the U.K.‘s first online bank. A graduate of Brown University, he holds an MBA from London Business School.

“Michael’s experience in online banking, technology, and wealth management, as well as his deep relationships across all facets of wealth management, make him a perfect fit for our team,” said Gary E. Zimmerman, Founder and CEO. “We look forward to having him help advance a series of partnerships and initiatives, especially focused on serving the advisor community.”

About MaxMyInterest

Max is an intelligent cash management solution that helps individual investors earn more on FDIC-insured bank deposits. Max’s patent-pending cash sweep technology monitors interest rates and automatically reallocates funds among a client’s existing checking account and higher yielding online savings accounts to maximize interest income and FDIC insurance coverage while maintaining a desired checking account balance.

Americans are currently sitting on more than $3 trillion in bank deposits and money market funds. They could be earning billions more in interest each year with Max, automatically. Max is not a bank and never takes custody of client funds. Members keep their existing checking accounts, so direct deposit, bill pay, and access to tellers and notaries remain unchanged. Max is available direct to individuals at, and can also be integrated into wealth management platforms, so that banks, brokerage firms, registered investment advisors and multi-family offices can deliver better cash solutions to their clients. In addition, Max is offered as an employee benefit at leading professional-services firms.

Based in New York City, Max is a service of Six Trees Capital LLC.

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