MaxMyInterest Unveils Website Redesign and Launches Two New Blogs

New York, NY, July 28, 2014 — MaxMyInterest, a new intelligent cash management solution that helps investors automatically maximize the interest they earn on their bank deposits, today unveiled the redesign of, with a new look and enhanced features. In addition, Max launched two new blogs: Basis Points, which addresses finance topics, and Max Luxe, which highlights luxury travel, goods, services and experiences that are of interest to Max members. Both blogs are editorially independent.

The newly redesigned provides visitors with a closer look at Max’s new cash optimization platform and how it works. A new landing page shows, for the first time, many of the features that are available to members.

“Our members are already aware of the powerful cash management tools contained inside Max,” said Gary Zimmerman, chief executive of Six Trees Capital LLC, the company behind MaxMyInterest. “For the first time, prospective members will be able to see how they, too, can benefit from Max.” now features updated pages that help visitors learn more about Max and its many benefits:

  • Enhanced FDIC Coverage - How Max makes it easy to ensure you’re covered by helping spread your cash across multiple accounts, keeping your balances below the FDIC insurance limits (up to $5 million per couple).
  • Interest Rate Optimization - How Max monitors interest rates and tells your banks to move your cash between your FDIC-insured accounts to earn higher interest rates.
  • Monthly Cash Sweep - How Max helps you keep a desired amount of cash in your checking account by automatically sweeping excess cash to higher-yielding online savings accounts.
  • Intelligent Funds Transfer℠ - How you can use this Max feature to easily move cash between your checking and savings accounts with one click or tap.

Visitors who want to better understand how much more money they can earn by using Max can use the Max calculator, which puts in tangible terms just how much money they are otherwise leaving on the table by not focusing on intelligent management of their cash. Max makes it simple to take control of cash, without changing the way that depositors interact with their existing checking accounts.

“Max does more than just help our members earn up to 0.90% on their cash in the bank,” said Zimmerman. “Max contains powerful cash management tools to make banking online as simple as ‘checking’ and ‘savings’. With our redesigned website, prospective members will be able to experience what some of our members have dubbed the ‘world’s simplest funds transfer’.”

Max is explained step by step on the website, including a simple setup guide that members can share with their personal assistant or financial advisor. Via the new site, prospective members can also have information sent directly to their financial advisor, so that they can assist with the one-time setup.

Zimmerman also shares his insights and opinions on the finance and banking world on his new blog Basis Points. In one of his first posts, he offers four ways to keep your cash safe. Six Trees partner Chana R. Schoenberger, a writer who was on staff at Forbes, Bloomberg, and the Wall Street Journal, offers insight into the luxurious side of life with Max Luxe, showcasing products, destinations and solutions she thinks members will find interesting. In her first post, she takes readers to Amanzoe, the ultimate beach resort in Greece. Of note, all content on the Max blogs is editorially independent and Max receives no compensation from any of the companies or products featured on the site.

Visit the Basis Points and Max Luxe blogs at Visit MaxMyInterest’s redesigned website at

What is Max?

Max, a new online service that helps investors automatically maximize the interest they earn on their bank deposits, launched in April on an invitation-only basis at

The service uses patent-pending technology to allocate investors’ cash among their own FDIC-insured bank accounts to take advantage of the higher interest rates offered by online banks. Because these online banks have lower operating costs than traditional “brick-and-mortar” banks, they are able to offer depositors significantly higher interest rates.

“Many depositors are sitting on a lot of cash, and are frustrated by the persistent near-zero interest rates. With Max, we’ve developed a service that helps our members earn more on their cash, automatically,” explains Zimmerman.

Until now, it has been difficult and time-consuming to manage multiple online bank accounts. Max solves this problem, employing a proprietary algorithm to determine an optimal allocation of cash among these accounts, based on prevailing interest rates and FDIC insurance limits. The service then automatically instructs funds transfers between these accounts to help ensure investors continue to earn as much as possible on their cash, even as rates change. By doing so, Max members can currently expect to earn 0.60% to 0.80% more each year in interest than they otherwise would from typical “brick-and-mortar” bank accounts or money market funds, all within an FDIC-insured environment.

“We believe there’s a smarter way to do everything. With Max, now there’s a smarter way to invest your cash in the bank,” Zimmerman adds.

More information about Max, including an explanatory video, can be found at

About Max

Max is a new automated online solution that helps depositors earn more on their cash balances. Max’s technology platform uses proprietary algorithms to help ensure a member’s cash is dynamically allocated to the member’s online banks offering the best interest rates at any given point in time, all while staying within an FDIC-insured environment. Max is not a bank and does not provide investment advice. More information can be found at

About Six Trees Capital LLC

Six Trees Capital LLC develops technology that makes the financial system better. The founder and managing partner is Gary E. Zimmerman, a former mergers and acquisitions investment banker and advisor to sovereign wealth funds that manage more than $5 trillion of capital. The firm’s backers include its founder and sophisticated angel investors. Six Trees’ advisory board includes a Harvard Business School professor, the former head of data privacy and security at IBM, and the chief technology officer of one of the top computer security consulting firms. Six Trees Capital LLC is based in New York City.

Ellen Fiedelholtz
+1 (312) 342-7317