MaxMyInterest Selected to Present at FinovateFall 2014

New York, NY, July 18, is honored to have been chosen as one of the 65 presenters at the FinovateFall conference, to be held September 23-24 at the Hilton Midtown in New York City.

FinovateFall focuses on the biggest and most innovative ideas in financial and banking technology, bringing together leading established companies and up-and-coming start-ups. Each of the chosen companies goes through a competitive screening process prior to getting on stage. Once on stage, the companies are given just 7 minutes to demo their product or service to a sellout crowd of top financial executives, venture capitalists, press, industry analysts, bloggers, and entrepreneurs.

Gary Zimmerman, chief executive of Six Trees Capital LLC, the company behind Max, will showcase Max’s groundbreaking new online service that helps individual investors earn more on the cash portion of their portfolios. Max’s proprietary patent-pending algorithm helps depositors benefit from the higher interest rates on offer from FDIC-insured online banks via a fully-automated cash optimization system. Max members can expect to earn 0.60% to 0.80% more each year in interest than they would otherwise from typical “brick-and-mortar” bank accounts or money market funds. For depositors with larger balances, Max presents a compelling solution to the question of where to keep cash, helping spread deposits across multiple FDIC-insured banks in an optimal manner. Max can also be used by financial advisors, private bankers and brokers to help their clients grow their assets.

“We are excited to have been selected to present at Finovate, the pre-eminent conference for showcasing the latest in banking and financial technology,” says Zimmerman. “We are looking forward to showing the financial tech world what Max can do.”

Max joins an elite group of cutting-edge companies in sharing what the future of finance holds. Previous presenting companies have included: Fiserv, LearnVest, Motif Investing, MoneyDesktop, CoverHound, Yodlee and Accenture.

“It is an honor to be in such good company,” says Zimmerman. “I look forward to seeing the many other talented business leaders, technologists, and members of the press and financial community who will be in attendance.”

What is Max?

Max, a new online service that helps investors automatically maximize the interest they earn on their bank deposits, launched in April on an invitation-only basis at

The service uses patent-pending technology to allocate investors’ cash among their own FDIC-insured bank accounts to take advantage of the higher interest rates offered by online banks. Because these online banks have lower operating costs than traditional “brick-and-mortar” banks, they are able to offer depositors significantly higher interest rates.

“Many depositors are sitting on a lot of cash, and are frustrated by the persistent near-zero interest rates. With Max, we’ve developed a service that helps our members earn more on their cash, automatically,” explains Zimmerman.

Until now, it has been difficult and time-consuming to manage multiple online bank accounts. Max solves this problem, employing a proprietary algorithm to determine an optimal allocation of cash among these accounts, based on prevailing interest rates and FDIC insurance limits. The service then automatically instructs funds transfers between these accounts to help ensure investors continue to earn as much as possible on their cash, even as rates change. By doing so, Max members can currently expect to earn 0.60% to 0.80% more each year in interest than they otherwise would from typical “brick-and-mortar” bank accounts or money market funds, all within an FDIC-insured environment.

“We believe there’s a smarter way to do everything. With Max, now there’s a smarter way to invest your cash in the bank,” Zimmerman adds.

More information about Max, including an explanatory video, can be found at

About Max

Max is a new automated online solution that helps depositors earn more on their cash balances. Max’s technology platform uses proprietary algorithms to help ensure a member’s cash is dynamically allocated to the member’s online banks offering the best interest rates at any given point in time, all while staying within an FDIC-insured environment. Max is not a bank and does not provide investment advice. More information can be found at

About Six Trees Capital LLC

Six Trees Capital LLC develops technology that makes the financial system better. The founder and managing partner is Gary E. Zimmerman, a former mergers and acquisitions investment banker and advisor to sovereign wealth funds that manage more than $5 trillion of capital. The firm’s backers include its founder and sophisticated angel investors. Six Trees’ advisory board includes a Harvard Business School professor, the former head of data privacy and security at IBM, and the chief technology officer of one of the top computer security consulting firms. Six Trees Capital LLC is based in New York City.

Ellen Fiedelholtz
+1 (312) 342-7317