FOR IMMEDIATE RELEASE
MaxMyInterest Launches Max Advisor Dashboard
Helps Advisors Provide More Holistic Investment Advice by Bringing Held-Away Cash into View While Boosting Returns
New York, NY, January 25, 2016 — MaxMyInterest, a cloud-based service that helps individual investors and their advisors earn dramatically more on their cash in the bank while maximizing their federal deposit-insurance coverage, announced the launch of a new service for financial advisors, the Max Advisor Dashboard. Now advisors can gain greater visibility into their clients’ cash balances and yields across multiple institutions, allowing them to help clients more effectively manage their overall portfolios.
“The Max Advisor Dashboard makes it easy for financial advisors to offer Max to clients and bring clients’ cash held outside brokerage accounts into view — delivering significantly higher yield and broader FDIC coverage,” said Michael Halloran, Head of Business Development. “Advisors meeting the fiduciary standard tell us that once they see how our system delivers 90 basis points more on cash, they feel compelled to tell their high net-worth clients about Max.”
Max Advisor Dashboard offers an easy way for advisors, family offices, and their clients to work together to better manage cash, which comprises 23.7% of the portfolios of high net-worth households in North America, according to the 2015 RBC/Capgemini World Wealth Report. With client consent, Advisors now have the ability to view up-to-date account balances across all their clients’ linked savings accounts on one screen, and also have the ability to customize the experience for clients, including adding their own branding. Max is a new way for advisors to differentiate their offerings from those of competitors, enhance dialogue with clients, and grow wallet share and AUM.
Max is an intelligent cash management solution that helps individual investors earn more on FDIC-insured bank deposits. Max’s patent-pending cash sweep technology monitors interest rates and automatically reallocates funds among a client’s existing checking or brokerage account and higher yielding online savings accounts to maximize interest income and FDIC insurance coverage while maintaining a desired checking account balance.
Americans are currently sitting on more than $3 trillion in bank deposits and money market funds. They could be earning billions more in interest each year with Max, automatically. Max is not a bank and never takes custody of client funds. Members keep their existing checking accounts, so direct deposit, bill pay, and access to tellers and notaries remain unchanged.
Max is currently compatible with checking accounts at some of the leading banks and brokerage houses in America — including Bank of America, JPMorgan/Chase, Citibank, Wells Fargo, Charles Schwab Bank, SunTrust, and US Bank — as well as savings accounts at leading FDIC-insured online banks such as Barclays, GE Capital Bank, American Express Personal Savings, Ally Bank, and Capital One (formerly ING Direct). Over time, Max plans to include support for additional banks and brokerage firms.
Max is available direct to individuals at MaxMyInterest.com and to advisory firms at MaxForAdvisors.com. The service can be integrated into wealth management platforms, so that banks, brokerage firms, registered investment advisors, and multi-family offices can deliver better cash solutions to their clients. In addition, Max is offered as an employee benefit at leading professional-services firms.
Based in New York City, Max is a service of Six Trees Capital LLC.
Media Relations Contact:
Andrew Hoffman, Zito Partners
+1 (908) 546-7447