FOR IMMEDIATE RELEASE
Former Time Inc. Executive to Lead Marketing Efforts for Novel Cash-Optimization Service
New York, NY — September 1, 2015 — MaxMyInterest, a cloud-based solution that helps individual investors significantly enhance returns on their cash deposits while maximizing FDIC insurance coverage, announced today that Hans Helmers has joined the company as Head of Marketing.
Mr. Helmers comes to MaxMyInterest from Time Inc., where he most recently served as General Manager of Content Solutions. During his 19-year tenure at Time Inc., he held progressively responsible positions in online marketing, direct marketing, operations, and digital strategy. Previously, Mr. Helmers was the Finance and Strategy Director for Time Inc. Interactive, overseeing strategy for Time Inc.’s domestic brand websites. He began his career managing consumer marketing efforts, including acquisition marketing for multiple Time Inc. brands and retention marketing for Sports Illustrated.
Mr. Helmers earned his degree in Diplomatic History from The University of Pennsylvania.
“We are thrilled to welcome Hans to our expanding team and are excited about his strategic vision for broadening awareness among individuals, financial advisors, brokers, and family office managers,” said Gary E. Zimmerman, Founder and CEO of MaxMyInterest. “Hans brings extensive marketing expertise and strong managerial capabilities, invaluable assets as we continue our growth trajectory.”
Mr. Helmers joins MaxMyInterest at a pivotal time as the company prepares to announce further features and partnerships in the upcoming months.
About MaxMyInterest
MaxMyInterest is an intelligent cash management platform enabling investors to earn significantly higher returns on FDIC-insured bank deposits. Its proprietary cash sweep technology continually reallocates client funds from existing checking accounts to higher-yielding online savings accounts, maximizing returns and FDIC insurance coverage, while maintaining desired liquidity.
With more than $3 trillion currently in American bank deposits and money market funds, Max provides an automated way for clients to earn billions more annually. Max never takes custody of funds; members retain existing checking accounts for seamless direct deposits, bill payments, and banking services.
Max is available directly to individuals at MaxMyInterest.com and can also be integrated into wealth management platforms, supporting banks, brokerage firms, registered investment advisors, and multi-family offices in delivering superior cash management solutions.
Based in New York City, MaxMyInterest is operated by Six Trees Capital LLC.
Media Relations Contact
Peter Mansfield
+1 (310) 245-9600
press@maxmyinterest.com