Hans Helmers Joins MaxMyInterest as Head of Marketing

Former Time Inc. Executive to Lead Marketing Efforts for Novel Cash-Optimization Service

New York, NY, September 1, 2015 — MaxMyInterest, a cloud-based service that helps individual investors earn dramatically more on the cash portion of their portfolios while maximizing their federal deposit-insurance coverage, announced that Hans Helmers has joined the company as Head of Marketing.

Mr. Helmers joins from media company Time Inc., where he was most recently General Manager of Content Solutions. In 19 years at Time Inc., he held roles of increasing responsibility in online and direct marketing, operations, and digital strategy. Earlier, Mr. Helmers was the Finance and Strategy Director for Time Inc. Interactive, a centralized division that managed Time Inc. domestic brand websites. Mr. Helmers began his career in Consumer Marketing where he managed acquisition marketing for several Time Inc. brands as well as retention marketing for Sports Illustrated.

Mr. Helmers graduated from The University of Pennsylvania with a degree in Diplomatic History.

“We welcome Hans to our growing team and are excited about his plans to introduce more individuals, financial advisors, brokers, and family office managers to Max,” said Gary E. Zimmerman, Founder and CEO. “Hans brings a wealth of marketing experience and insight to our team, as well as deep managerial experience that will serve us well as we continue to grow.”

Mr. Helmers comes on board at an opportune time, as MaxMyInterest prepares to announce additional features and partnerships over the coming months.

About MaxMyInterest

MaxMyInterest is an intelligent cash management solution that helps individual investors earn more on FDIC-insured bank deposits. Max’s patent-pending cash sweep technology monitors interest rates and automatically reallocates funds among a client’s existing checking account and higher yielding online savings accounts to maximize interest income and FDIC insurance coverage while maintaining a desired checking account balance.

Americans, who are currently sitting on more than $3 trillion in bank deposits and money market funds, could be earning billions more in interest each year via Max, automatically. Max is not a bank and never takes custody of client funds. Members keep their existing checking accounts, so direct deposit, bill pay, and access to tellers and notaries remain unchanged. Max is available direct to individuals via, and can also be integrated into wealth management platforms, so that banks, brokerage firms, registered investment advisors and multi-family offices can deliver better cash solutions to their clients.

Based in New York City, Max is a service of Six Trees Capital LLC.

Media Relations Contact:
Peter Mansfield
+1 (310) 245-9600