FOR IMMEDIATE RELEASE
Helps Advisors Provide More Holistic Investment Advice by Bringing Held-Away Cash into View While Boosting Returns
New York, NY — January 25, 2016 — MaxMyInterest, a cloud-based solution designed to help investors and their advisors significantly increase earnings on cash deposits while maximizing FDIC insurance coverage, today announced the launch of its new service for financial advisors: the Max Advisor Dashboard. This innovative tool offers advisors enhanced visibility into client cash balances and yields across multiple institutions, enabling more effective overall portfolio management.
“The Max Advisor Dashboard simplifies how advisors offer Max to clients, bringing previously unseen cash balances into the advisory view,” said Michael Halloran, Head of Business Development at MaxMyInterest. “Advisors operating under fiduciary standards recognize the immediate benefit of the approximately 90 basis points of additional yield Max generates, compelling them to recommend the service to their high net-worth clients.”
The Max Advisor Dashboard empowers advisors, family offices, and clients to collaboratively manage cash more effectively. Cash comprises approximately 23.7% of high net-worth portfolios in North America, according to the 2015 RBC/Capgemini World Wealth Report. With client consent, advisors now have centralized visibility of all linked savings accounts on a single interface, offering customization options, including co-branding opportunities. Max provides advisors with a unique differentiator, enhancing client relationships and enabling increased wallet share and assets under management (AUM).
About MaxMyInterest
MaxMyInterest (“Max”) is an intelligent cash management platform helping individual investors maximize returns on FDIC-insured bank deposits. Max’s proprietary technology continually reallocates client funds between checking or brokerage accounts and higher-yielding online savings accounts, optimizing interest returns and FDIC insurance coverage.
With over $3 trillion in American bank deposits and money market funds potentially underperforming, Max offers a powerful solution to automatically enhance yields. Max does not take custody of client funds; instead, users maintain their existing checking accounts for seamless access and bill-pay functionality.
Currently compatible with leading banks and brokerages such as Bank of America, JPMorgan Chase, Citibank, Wells Fargo, Charles Schwab Bank, SunTrust, and US Bank, Max integrates seamlessly with savings accounts from Barclays, GE Capital Bank, American Express Personal Savings, Ally Bank, and Capital One. Plans include expanding support to additional financial institutions.
Max is available directly to individuals at MaxMyInterest.com and to financial advisory firms at MaxForAdvisors.com. It also integrates into existing wealth management platforms, benefiting banks, brokerages, registered investment advisors, and multi-family offices, and is offered as an employee benefit by select professional-services firms.
Headquartered in New York City, Max is operated by Six Trees Capital LLC.
Media Relations Contact
Andrew Hoffman, Zito Partners
+1 (908) 546-7447
press@maxmyinterest.com