FOR IMMEDIATE RELEASE
Streamlines Account-Opening Process for Individuals and their Financial Advisors
New York, NY and San Diego, CA — April 18, 2017 — MaxMyInterest (“Max”), an intelligent cash management and optimization platform operated by Six Trees Capital LLC, today announced a partnership with UFB Direct (“UFB”), an online banking brand of BofI Federal Bank, a nationwide bank subsidiary of BofI Holding, Inc. (NASDAQ: BOFI). This partnership offers Max members increased FDIC insurance coverage and competitive yields on cash balances.
Additionally, Max introduced the next generation of its Max Common Application, enabling members to open multiple online savings accounts using a single form. Through this collaboration, Max members can now seamlessly open a UFB Direct account and link it to existing checking or brokerage accounts with just a few clicks. Max then automates the distribution of funds across accounts to optimize yield and FDIC coverage.
“We’re excited to partner with UFB Direct and BofI, enhancing our cash management solutions for individuals and financial advisors,” said Gary E. Zimmerman, CEO of MaxMyInterest. “This integration simplifies enrollment and strengthens our automated platform, making it effortless for our members to maximize their cash yields and protection.”
Max’s technology automatically allocates cash across multiple online savings accounts, optimizing interest rates and FDIC coverage without requiring a change of banks. UFB’s FDIC-insured savings accounts can now be linked through Max to checking or brokerage accounts at eleven leading financial institutions.
“Our partnership with Max reflects our commitment to adopting leading fintech solutions for superior customer outcomes,” said Eduardo Urdapilleta, Chief Deposit Officer at BofI Federal Bank. “As advisors and clients seek improved cash management, our savings products offer exceptional value, security, and convenience.”
About MaxMyInterest
MaxMyInterest (“Max”), a service of Six Trees Capital LLC, offers tools enabling individuals and financial advisors to earn significantly higher yields on cash. Max ensures deposits achieve the highest yields possible while maintaining FDIC insurance. Max members currently earn an average of 1.00%, significantly above the national savings average of 0.08%.
Learn more:
- Individuals: MaxMyInterest.com
- Advisors: MaxForAdvisors.com
About BofI Holding, Inc. and UFB Direct
BofI Holding, Inc. is the parent company of BofI Federal Bank, a nationwide bank providing financing for residential properties, businesses, and specialty finance sectors. With approximately $8.2 billion in assets, BofI Federal Bank offers banking products through cost-effective distribution channels and affinity partners, including its UFB Direct brand. BofI Holding, Inc.’s common stock trades on NASDAQ under the symbol “BOFI.”
Learn more at bofifederalbank.com.
Media Contacts
MaxMyInterest
FiComm Partners
Abbie Sheridan, Communications Manager
+1 (917) 636-4803
abbie.sheridan@ficommpartners.com
BofI / UFB Direct
BofI Holding, Inc.
Johnny Lai, CFA, VP Corporate Development & Investor Relations
+1 (858) 649-2218
jlai@bofifederalbank.com