MaxMyInterest Presents at 2015 New York FinTech Innovation Lab Demo Day

FOR IMMEDIATE RELEASE

Accelerator Program Showcases Next-Generation Financial Technology Companies

New York, NY — June 25, 2015 — MaxMyInterest, an innovative service enabling individuals to maximize returns on their bank deposits, presented its groundbreaking cash optimization solution at today’s FinTech Innovation Lab Demo Day, held at the Bank of America Tower in Manhattan.

Over the past three months, MaxMyInterest has participated in the prestigious FinTech Innovation Lab alongside six other financial technology companies. This mentorship-driven program selects promising fintech startups from hundreds of applicants, pairing them with executives from 15 leading financial institutions, technology veterans, and venture capitalists. Sponsored by the Partnership Fund for New York City and Accenture, the Lab provides strategic advice and direct access to bank technology decision-makers.

“We’re honored to have been selected for the Lab and have greatly benefited from the collaboration with industry leaders,” said Gary E. Zimmerman, Founder and CEO of MaxMyInterest. “The insights gained and connections made through this program are invaluable, and we highly recommend the Lab to fintech companies seeking to accelerate their growth.”

Other fintech companies featured in the 2015 Lab include Digital Asset Holdings, EverSafe, PierceMatrix, PYT Funds, Social Alpha, and Ufora.

Financial services firms supporting the FinTech Innovation Lab include Ally Financial, American Express, Bank of America, Barclays, Capital One, Citigroup, Credit Suisse, Deutsche Bank, Goldman Sachs, Guardian Life, JP Morgan Chase, Morgan Stanley, New York Life, UBS, and Wells Fargo. Supporting venture-capital firms include Bain Capital Ventures, Canaan Partners, Contour Venture Partners, FirstMark Capital, Nyca Partners, Rho Ventures, RRE Ventures, and Warburg Pincus.

About MaxMyInterest

MaxMyInterest is an intelligent cash management platform enabling investors to earn significantly higher returns on FDIC-insured deposits. Max’s proprietary technology automatically reallocates client funds from checking accounts to higher-yielding online savings accounts, optimizing interest income and FDIC coverage while maintaining targeted checking balances.

With more than $3 trillion currently held in U.S. bank deposits and money market funds, Max provides an automated solution enabling individuals to earn billions more annually. Max does not hold client funds, allowing members to retain their existing checking accounts for seamless banking services including direct deposits and bill payments.

Max is available directly to individuals via MaxMyInterest.com and can be integrated into wealth management platforms to support banks, brokerage firms, registered investment advisors, and multi-family offices in delivering superior cash solutions to clients.

About The FinTech Innovation Lab

The FinTech Innovation Lab is an annual 12-week accelerator program that connects early-stage fintech companies with leading global banks. The Lab provides a collaborative environment for startups to validate their propositions, gain industry insights, and build relationships with senior financial executives. Initially launched in New York by Accenture in 2010, the Lab has since expanded to London and Hong Kong. For more information, visit www.fintechinnovationlab.com.

About Accenture

Accenture is a global leader in management consulting, technology services, and outsourcing, serving clients in over 120 countries. Combining extensive experience and capabilities across industries, Accenture collaborates with clients to drive innovation and achieve high performance. For more information, visit www.accenture.com.

About the Partnership Fund for New York City

The Partnership Fund for New York City is a $110 million investment initiative that supports promising NYC-based entrepreneurs and enterprises. Governed by a board of industry leaders, the Fund aims to create jobs and economic opportunities across New York City. Learn more at www.pfnyc.org.

Media Relations Contact

Peter Mansfield
+1 (310) 245-9600
press@maxmyinterest.com